Digital Marketing | Digital Skills | Digital Transformation You would be forgiven for some confusion over today's marketing roles (Vision Executive anyone?), never mind those coming down the line tomorrow. No matter how experienced or skilled a marketer may be, no one person can do everything. The dream marketing team of the future needs a collection of individuals with niche skills that embrace a collaborative culture within the business, especially with sales and IT departments. So how does your team stack up? Do you have the right blend of creative heads, analytics nerds and platform specialists to ensure long-term marketing success for your brand? We [...]
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So far Ethan Tan has created 17 blog entries.
Digital Marketing | Digital Skills | Digital Transformation Increasingly, businesses are finding it harder to attract, hire, develop and retain the ‘right’ talent, particularly in in-demand roles such as those related to digital. The readiness of talent is vital for digital transformation and having employees with relevant skills is crucial for any organization wanting to maintain competitive advantage and market share. Across industries and continents, human capital, workforce planning, and development have become an issue of significant global concern. What makes an organization stand out from others is its ability to adapt to change quickly and seamlessly, particularly in today’s fast-moving digital landscape - and that [...]
Digital Marketing | Digital Skills | Digital Transformation | Industry According to a study by the University of Warwick, there is a link between happiness and productivity with researchers finding a 12% increase in productivity compared to unhappy staff who were 10% less productive. With such a significant increase in productivity that can be attributed to happiness, companies are now keen to invest in employee support along with creating a positive work environment. So, to stand out as an employer that invests in and values its staff, how do organizations go about promoting job satisfaction? This article explores the various ways companies can create employees that are satisfied in [...]
Careers | Digital Marketing With a 10% growth rate and an estimated industry value of $185.4 billion by the end of 2017, the digital marketing industry is one of the fastest growing and most lucrative job markets for young professionals to enter. Like any industry, developing a career in digital marketing requires a mix of skills, from hands-on digital knowledge to social and networking abilities, promotional savvy, technical skills and much more. Below, we’ve listed seven of the best ways to build your digital career and establish yourself as a successful digital professional. If you’re looking to break into the digital marketing industry, these [...]
Careers | Digital Marketing The digitization of the marketing industry has upended traditional formats and led to an increased demand for personalized consumer experiences. It can be daunting as an established traditional marketer to adapt to the new technologies and approaches of the digital marketing industry. Key platforms and best practices can shift rapidly, leaving even the most experienced marketer feeling adrift. From one side of the fence, the ever-changing nature of the digital environment can seem like a negative, rather than a positive, but it is rife with opportunities for your career and business. If you’re considering upskilling or moving from traditional [...]
Careers | Digital Marketing It’s not easy for anyone to find their first marketing job. Whether you’re new to the marketing field or fresh out of college, it seems like every agency or brand wants someone who already has a few years of experience. So how do you get that experience without actually having a job? You’re likely competing against many applicants who have completed internships, achieved good grades and need cash fast, but there are some ways you can stand out from the pack. Here are some tips for getting your first marketing job. Tips for Getting Your First Marketing Position 1. [...]
Digital Marketing Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and constantly changing, that it’s imperative to always keep on top of the trends. Not only is it just good practice in its own right, but it will allow you to be of benefit to the clients and businesses you’re involved in. Coming into 2018, we’re focusing on UX on a whole new level in the digital marketing sphere, focusing on customer experience, functionality, micro-moments, highly targeted advertising. Most of these innovations are being continuously [...]
Content Marketing | Digital Marketing Digital marketing is a multifaceted industry and while everything in the digital marketing funnel is focused on the end sale, a lot of the initial work, like content creation and social media, is really about customer engagement, customer experience, and brand awareness. The same principles apply to digital storytelling as with traditional marketing: you want to find something that is meaningful to your audience and incorporate this into your strategy. In this blog, we look at the techniques you can use to improve your digital storytelling to increase sales. What is a story? Every great story is comprised [...]
Careers | Digital Marketing According to a study by LinkedIn and Cap Gemini, 50% of companies do not take the digital skills gap in the professional workforce as seriously as they should. There is a growing disconnect between the actual digital capabilities of the current workforce and the need for these skills. Technological developments have had – and will continue to have – a major impact on business as we know it. As the demand for professionals with strong digital skills significantly outweighs the supply, now is the time to certify your skills to develop your competitive advantage. Why Are Digital Skills So Valuable? [...]
Careers | Digital Marketing If you’re new to the world of digital marketing, there’s a good chance you won’t have a strong specialty developed yet. However, if you want to have a specialization, or you have a unique set of skill sets to highlight, you should certainly be prepared to discuss these – so long as it’s relevant. It’s important to note that many jobs in digital marketing have at least a bit of a crossover and teamwork as well, so you’ll want to prepare to demonstrate your knowledge across a breadth of topics. Know a Little About Web Advertising Even if you’re [...]