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So far Amerul Hakeem has created 58 blog entries.

What are the Minimum Skills Needed for a Digital Marketing Job?


Digital marketing is arguably one of the most challenging, creative, fulfilling, rewarding and ever-changing career paths available in today's world. Not only will a job in digital marketing provide you with a wealth of opportunities, but the earning potential is great and you will never stop learning or pushing your professional boundaries. But, like any discipline worth its salt, to progress up the ladder, move into a niche and enjoy a long, enduring and rewarding career in digital marketing, you’ve got to land your first entry-level job - and here are the essential skills you need to do so. Analytics and Advertising We live [...]

What are the Minimum Skills Needed for a Digital Marketing Job?2018-12-31T11:16:01+00:00

How Are Brands Applying Social Customer Service?


Attracting new customers—and keeping them—has always been an essential part of maintaining any successful business. Growth with new people engaging in a product or service is always good, but what's even better is when they come and then decide to stay. And with repeat business, they might even bring others to the fold by being an advocate for your products or services. In our 20/20 Vision: A Marketing Leader's View of Digital's Future report, we interviewed 200+ global marketing leaders to find out what they thought the future held for digital marketing. From this research, we discovered 61% of the organizations interviewed believe social customer service is [...]

How Are Brands Applying Social Customer Service?2018-12-31T11:15:02+00:00

How Is Digital Transformation Changing Marketing?


The rise of the internet and the proliferation of digital, not just as a technology, but as a media format, have had some profound and unexpected effects on 21st-century life. While everyone expected that digital technology would make things faster what few people correctly predicted was the social impact that digital media, combined with online connectivity, would have. When it comes to marketing, going digital has had massive consequences. Now properties of digital media such as more accurate metrics, combined with interactivity, have created whole new marketing opportunities. So, there’s no doubt that digital technology can play a powerful role as [...]

How Is Digital Transformation Changing Marketing?2018-12-05T16:22:49+00:00

The State of Content Marketing in 2019


There's a saying that "content is king." That applies to all industries, not just entertainment, but to any business trying to reach and inform their customers. For advertising to work on a targeted audience, there must be something there that initially draws them in. In the old days of pre-digital marketing, that content was entertainment. People didn't normally enjoy commercials on TV for their own sake but viewed them because they were interspersed with the content that really engaged them, such as dramatic TV series, documentaries, or even news broadcasts. In the digital world of the internet, content has a similar [...]

The State of Content Marketing in 20192018-12-04T13:41:14+00:00

7 Ways to Boost Your Bids on Google Ads


We're now at a point in business, specifically marketing, where the customers of the world always look to an internet-enabled computer first in order to conduct their searches. Making sure that your business is listed in the local "Yellow Pages" of your city is no longer the safest bet to be found, especially when your business can, potentially, serve the entire world. But in order to make the most of marketing yourself and your products or services on the internet, you've got to be proactive. Google Ads is one of the ways that you can invest in a more aggressive form [...]

7 Ways to Boost Your Bids on Google Ads2018-11-30T10:37:18+00:00

5 Classic Examples of How Not to Do Digital Marketing


As a result of the rapid evolution of the digital world, today’s consumers command a high level of transparency and integrity from brands as well as shared values or ideals. If your organization's digital marketing falls short or is deemed unethical or irrelevant, your brand runs the risk of damaging its reputation. However, if your business gets its digital campaign right, conjuring the perfect storm of data-driven actions, inspirational content, innovation, originality and well-timed, well-placed social messaging, you stand to reap incredible rewards in terms of enhanced brand reputation and awareness. But, for every digital marketing success story, there’s often an epic [...]

5 Classic Examples of How Not to Do Digital Marketing2018-11-28T15:04:07+00:00

How Good Is A Career In Digital Marketing?


In a world that is digitally transforming, brands, businesses and organizations are turning to the rapidly evolving field of digital marketing to promote their products or services, tell their story and spark meaningful, potentially lifelong connections with potential prospects. And that means that digital marketing jobs are in hot demand. But, how good is a career in digital marketing and is it worth pursuing? Of course, what makes a job good or bad is largely subjective. But, if you’d like a career path that will keep you on your toes, regularly challenges you and allows your creativity to run wild, moving into [...]

How Good Is A Career In Digital Marketing?2018-11-26T11:19:20+00:00

Can I Get a Digital Marketing Job Without Any Experience?


We are living deep in the heart of a digital age. As a result of the rapid evolution of the digital world, 95% of startups have formed digital business plans, with most traditional businesses embarking on some form of digital transformation journey. As a result of this seismic shift in the landscape, there are more digital marketing opportunities out there than ever before - but is securing your dream digital marketing job possible without any previous experience? We’ve all got to start somewhere which means knowledge and education is a must: if you showcase a working grasp of fundamentals as well [...]

Can I Get a Digital Marketing Job Without Any Experience?2018-11-23T10:38:24+00:00

8 Digital Marketing Trends to Watch Out for in 2019


Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot. Iif you want to go where the people are, you need to be active online. The influence of the digital landscape, or 'cyberspace,' has been steadily growing since the 1990's, and now, just a few decades [...]

8 Digital Marketing Trends to Watch Out for in 20192018-11-22T14:59:04+00:00

Brand Storytelling in the Digital Age


As you will be aware, today’s tech-savvy digital consumer is immune to the plasticity of banner advertising or one-size-fits-all content offerings. If you want to grow your audience meaningfully, in a way that yields sustainable long-term results, speaking to your audience on a personal level is a must. In the modern world, people will invest in a brand that they believe in, both personally and financially. And one of the most powerful means of conveying your message in the digital sphere is by telling your brand story. In an age of social media and SVOD platforms such as Netflix, the average [...]

Brand Storytelling in the Digital Age2018-11-08T15:15:59+00:00